Nanning, China – September 2025 – Hat A Cafe made a remarkable impression at the 22nd China-ASEAN Expo (CAEXPO 2025), affirming the strong position of high-quality Vietnamese coffee in the global market. The brand’s booth became one of the highlights in Vietnam’s pavilion, attracting significant attention from international visitors and business partners.

The CAEXPO 2025 gathered more than 3,200 enterprises from 60 countries and regions, creating a powerful platform for trade, networking, and collaboration. Amid this global stage, Hat A Cafe’s warm reception not only showcased the appeal of its premium coffee products but also reinforced the brand’s credibility and ambition to conquer new markets worldwide.

Diverse Coffee Products: Showcasing the Essence of Vietnam

Staying true to its philosophy of sustainable development, Hat A Cafe introduced a wide-ranging product portfolio that meets the diverse demands of international consumers:

• Arabica & Robusta Coffee Beans

Sourced from Vietnam’s finest specialty coffee regions, delivering bold and refined flavors.

• Premium Weasel Coffee (Kopi Luwak)

 A luxury product that highlights Vietnam’s distinctive presence in the world coffee map.

• Instant Coffee Innovations

Catering to the modern lifestyle with convenient formats and unique flavors such as Durian Coffee and Coconut Cappuccino, blending tradition with creativity for an unforgettable tasting experience.

Every product represents meticulous craftsmanship and the brand’s aspiration to share the essence of Vietnamese coffee culture with global consumers.

Professional Booth: Unlocking International Business Opportunities

Hat A Cafe’s booth stood out with its modern design infused with Vietnamese identity, serving as the perfect venue for coffee tasting and business networking.

At CAEXPO 2025, the brand also highlighted its strengths in OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services – competitive advantages that captured the interest of distributors and importers from ASEAN and China, two of the fastest-growing coffee markets in the region.

Breakthrough Success: Strengthening Global Market Presence

Hat A Cafe’s success at CAEXPO 2025 was evident through high visitor traffic, positive feedback, and multiple cooperation agreements signed directly at the event. This milestone affirms the strong global appeal of Vietnamese high-quality coffee.

With a strategy built on quality as the foundation and innovation as the driving force, Hat A Cafe is not only focused on export growth but also on spreading Vietnamese coffee culture worldwide. The brand envisions positioning Vietnam as a symbol of sophistication and sustainability in the global coffee industry.

Looking ahead, Hat A Cafe will continue to innovate, expand international markets, and reinforce its reputation as a trusted Vietnamese coffee brand that proudly represents the country’s identity to the world.