HatA Cafe at Supermarket Trade Show 2022 Japan

Supermarket Trade Show Japan 2022 (SMTS 2022) is one of the largest trade shows in Japan, held from February 16-18, 2022 at Makuhari Messe Exhibition Center, Chiba Prefecture, Japan.

Supermarket Trade Show Japan 2022

On February 16, 2022, the Vietnam Trade Office in Japan participated in the opening ceremony, surveyed and worked with Japanese companies to display products and goods at Supermarket Trade Show 2022 (SMTS 2022). This event is the gathering place of many famous Japanese and foreign companies in the field of manufacturing, wholesale, retail, and distribution of food products to the system of supermarket chains across Japan.

At Supermarket Trade Show 2022, the Vietnam Trade Office in Japan met, exchanged work and visited the booths of many large Japanese companies specializing in importing, distributing and trading food products originating from Vietnam, including coffee, fish sauce, spices, vermicelli, instant noodle soup, rice paper rolls, wine, beer, milk and coconut water...

Many Vietnamese products are present at STMS 2022

With the innovation in consumer tastes, Japanese people are increasingly interested in high-quality products imported from abroad. Vietnam's agricultural, aquatic and food products are increasingly appearing popular with a variety of varieties on the shelves of major supermarket chains in Japan such as AEON, Donkihote, Itoyokado, and the same-100 yen-price store system… However, with the complexities of many levels in the system of distribution channels of goods in Japan, it is not a simple matter for Vietnamese goods to be sold directly to Japanese supermarket chains, which usually has to go through intermediate import hubs.

HatA Cafe participating at the Supermarket Trade Show 2022

HatA Cafe is very honored to participate and display products at Supermarket Trade Show 2022. With many years of experience in production and efforts to bring Vietnamese coffee products to the world, HatA Cafe always try to conquer the "fastidious" Japanese market with the best quality and purest coffee products to consumers in the land of the rising sun.

HatA Cafe products at Supermarket Trade Show 2022

The exhibition is an annual event hosted by the National Supermarket Association of Japan, providing and exchanging the latest information in the supermarket industry and food distribution field in Japan. At the Exhibition, exhibiting companies and visitors can learn about new products, new trends in food consumption, and at the same time have the opportunity to meet many potential partners and build new businesses network to connect business cooperation effectively. The Supermarket Trade Show in 2021 recorded the participation of 1,308 Japanese companies in exhibiting goods with 2,261 booths, along with 44 foreign booths of 54 companies from 7 countries and regions, attracted nearly 26,400 visitors during the 3 days of the exhibition.

Source: tapchicongthuong.vn